If you have ever wondered why the real life artists aren't as happy-go-lucky as they are reputed to be, consider the expenses incurred in self promotion. For instance, did you know that an artist pays a submission fee of $30.00 to $50.00 for every image submitted to a juried show? Did you know that if the piece or pieces are accepted, the artist pays for presentation requirements, shipping and insurance, to and from said exhibition? For example, some shows require plexiglass, which is nearly twice as expensive as conservation glass. (Don't even ask about UV blocking Plexi.) I recently sent two pieces to California. My shipping plus return shipping total was nearly $400.00. Expenses like these are a calculated risk against a possible sale or the possible lead. How many small businesses take that kind of risk? As I've said numerous times, being an artist is not for the faint of heart.