Art Business

 The hardest thing about being a professional artist is sales. If it isn't a custom order, what sells?  Does every successful artist consider this when deciding on a subject to paint?   After spending the first few years establishing my reputation, should I stick to what works? Should I, in essence, brand myself ?  The collector needs to be comforted by a certain predictability, right?  He/she needs to "know" me a little before forking over $1000.00. But as an artist how do I continue to be stimulated?  I can't do the same thing over and over without becoming stale. How do I explore and challenge myself  if I don't step off the path?  I guess it has more to do with business plan and intent. Am I an artist who equates success with income or peer accolades or self fulfillment? The answer is a little of all three.  Of course I would love to get paid for doing something well.  Who wouldn't?  But, that is not my first goal.  Right now, I wish to create meaningful, well executed images that resonate with one or two (OK, let's be honest here, many) viewers. My style is emerging on its own and continues to evolve.  Who knows what it will look like in 10 years.  I don't feel I have time to fool around with what sells at this point in my life. There's too much to learn. I  hope that along the way, someone likes my art enough to buy it.  So much for a business plan. I really don't have one.  I just do the art, show it and enter as many competitions as I can afford. When I actually sell something it's fantastic! Go ahead, say what's on your mind."Don't quit your day job," right?